WHERE IT ALL BEGAN...

IT ALL BEGAN WITH A SIMPLE NEW YEAR'S RESOLUTION TO START A BUSINESS AND WHAT AN AMAZING JOURNEY IT HAS BEEN SINCE. 

I AM A 22 YEAR OLD SKIER (THAT SOMETIMES GOES TO THE DARK SIDE AND SNOWBOARDS) WHO GREW UP SKIING THE AUSSIE MOUNTAINS. I CONSTANTLY FOUND MYSELF WEARING CASUAL WEAR THAT WASN'T DESIGNED FOR THE SNOW WHILE SKIING AND COULD NEVER REALLY FIND ANYTHING IN-BETWEEN A HOODIE AND THE JACKETS THAT COST AN ARM AND A LEG.

AFTER DESIGNING THE RED RYDN HOOD LOGO IN THE SAND AT ANGLESEA BEACH, I SET OUT ON A VENTURE TO DESIGN AND SOURCE SNOW WEAR THAT IS PRACTICAL, AFFORDABLE AND MOST OF ALL WATERPROOF! IT STARTED OFF BY GETTING COMPLETELY AND UTTERLY SCAMMED BY MY FIRST MANUFACTURE. IT WAS CRAZY THE AMOUNT OF CONVERSATIONS I HAD HAD WITH THIS MANUFACTURER OVER MANY MONTHS ONLY FOR HIM TO GO COMPLETELY SILENT AFTER I SENT HIM SOME MONEY. 

NEVERTHELESS I PERSEVERED, AND NOW MANY ITERATIONS LATER (AND A NEW MANUFACTURER) I'M SO STOKED WITH THE DESIGN OF MY FIRST TWO LINES; THE INFINITY HOOD AND THE SNOW HOOD.

ENJOY THE SLOPES EVERYONE AND FINGERS CROSSED FOR PLENTY OF SNOW IN AUS (&NZ) THIS SEASON. 🤞❄️

CHEERS,
BEN